5/30/2023 0 Comments Why is audiomack not working![]() ![]() ![]() In the interview, Suri framed the vertical's launch as a continued effort on his part to "shine a light on Indian culture as a whole" within the corporate structures of digital streaming platforms (DSPs), and discussed the potential for Punjabi music to mirror the international emergence of genres like Afrobeats and Dancehall. Following a corporate stint at Spotify, he joined Audiomack in 2021 and is now the company's director of marketing and music strategy for the UK, Europe, Canada, and Asia. In a phone interview last week, Insider spoke to Himanshu "Heems" Suri, who's leading the vertical and in part overseeing the platform's broader South Asian expansion.Īn artist of Punjabi-Indian descent, Suri gained notoriety as one-third of the hip-hop group Das Racist and has gone on to release music as a solo act and with the group Swet Shop Boys. Earlier this month, the music streaming platform Audiomack launched " Audiomack Punjabi," a new vertical aimed at amplifying the regional language genre that originated in India and Pakistan.
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